Ted Turner, Maverick Media Mogul and Sports Visionary Who Transformed Atlanta Teams, Dies at 87

Robert Edward "Ted" Turner III, the groundbreaking media entrepreneur and former owner of the Atlanta Braves, Atlanta Hawks, and World Championship Wrestling (WCW), passed away at the age of 87. Turner Enterprises, his privately held company, confirmed his death on Wednesday. Turner had publicly disclosed in 2018 that he was diagnosed with Lewy Body Dementia, a progressive brain disorder. His health had declined in recent years, including a hospitalization for pneumonia in 2025.

Turner’s legacy spans far beyond sports, encompassing a revolution in cable television and significant philanthropic endeavors. However, his profound impact on the sports landscape, particularly in Atlanta and across the United States, is undeniable.

The Atlanta Braves, the Major League Baseball franchise he owned for two decades, issued a statement reflecting on his contributions: "Our good friend and former owner, Ted Turner, was one of a kind – a brilliant businessman, consummate showman and passionate fan of his beloved Braves. Ted’s visionary leadership and innovative approach to broadcast television transformed the Braves into ‘America’s Team.’ Under his stewardship, the ballclub experienced one of the greatest runs of sustained excellence in Major League Baseball history and brought a World Series championship to Atlanta in 1995. Ted was also a legendary philanthropist whose compassion and generosity extended across the globe. We will miss you, Ted. You helped make us who we are today, and the Atlanta Braves are forever grateful for the impact you made on our organization and in our community."

Born in Cincinnati, Ohio, Turner became an indelible figure in Atlanta’s business and cultural scene. His entrepreneurial spirit was evident early on, culminating in the creation of a global media empire. He founded CNN, the world’s first 24-hour cable news channel, and pioneered the concept of the "superstation" with TBS, which would broadcast Atlanta-based content, including Braves games, nationwide. He also established TNT, another major cable network. These ventures not only reshaped television but also provided the financial and infrastructural backbone for his ambitious sports acquisitions.

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Turner’s foray into professional sports began in 1976 when he purchased the Atlanta Braves for a reported $12 million. At the time, the Braves were a struggling franchise, both on the field and financially. Turner, however, saw an opportunity to integrate the team’s broadcasts with his nascent WTBS cable network, effectively turning the Braves into the signature programming for what would become the nation’s first cable superstation. This move was revolutionary, providing unprecedented national exposure for a single MLB team and laying the groundwork for the concept of "America’s Team."

His ownership was characterized by a blend of business acumen, audacious promotional tactics, and an undeniable passion for the game. Turner was a true showman, often engaging directly with fans and, on one memorable occasion in 1977, even taking the reins as the team’s manager for a single game. This experiment, though short-lived due to intervention from the National League, underscored his hands-on approach and willingness to challenge convention.

Despite his promotional efforts, on-field success remained elusive for the Braves in the initial years of his stewardship. However, Turner’s long-term vision began to materialize with key personnel decisions. The hiring of Bobby Cox as manager in 1978 marked a turning point, though Cox’s most impactful tenure would come later. The true renaissance began in 1990, when Turner re-hired Cox and brought in John Schuerholz as general manager, luring him away from the Kansas City Royals. Schuerholz, a future Hall of Famer, would assemble one of baseball’s most formidable rosters.

Under this new leadership, the Braves rapidly transformed from perennial cellar-dwellers into a baseball powerhouse. The team’s foundation was built on an exceptional homegrown pitching staff, featuring future Hall of Famers Greg Maddux, Tom Glavine, and John Smoltz, alongside offensive stalwarts like Chipper Jones. This talent base, combined with strategic trades and free-agent acquisitions, propelled the Braves into an era of unprecedented success.

In 1991, just a year after Schuerholz’s arrival, the Braves made a dramatic run to the World Series, ultimately falling in a legendary seven-game series to the Minnesota Twins. This marked the beginning of one of the most dominant periods in baseball history. The Braves would go on to win 14 consecutive division titles from 1991 to 2005, a record unmatched in Major League Baseball. While Turner sold the team in 1996, the foundation he laid, the personnel he empowered, and the national platform he created for the Braves were instrumental to this sustained excellence.

The pinnacle of Turner’s ownership tenure came in 1995, when the Braves captured the World Series championship, defeating the Cleveland Indians. This victory was not just a triumph for the team but a momentous occasion for the city of Atlanta, delivering its first major professional sports championship. The national exposure from TBS broadcasts during this era cemented the Braves’ status as "America’s Team," creating a vast fan base stretching far beyond the Southeast. The following year, as part of a massive merger, Turner sold the Braves to Time Warner for approximately $400 million, a substantial return on his initial $12 million investment.

Turner’s involvement in sports extended beyond baseball. From 1977 to 1982, he owned the National Basketball Association’s Atlanta Hawks. While his tenure with the Hawks was shorter and less impactful than with the Braves, the franchise secured only a single playoff series victory during his ownership.

His most significant venture outside of baseball was in professional wrestling. In 1988, Turner established World Championship Wrestling (WCW) after acquiring the assets of Jim Crockett Promotions. WCW rapidly evolved into the primary rival of Vince McMahon’s World Wrestling Federation (WWF), sparking what became known as the "Monday Night Wars." WCW’s flagship cable program, "Monday Nitro," famously defeated McMahon’s "Monday Night Raw" in television ratings for an astonishing 83 consecutive weeks. This period saw the rise of iconic figures like Hulk Hogan’s New World Order (nWo), Sting, and Goldberg, captivating a generation of wrestling fans and pushing the boundaries of sports entertainment. However, the WWF (now WWE) eventually regained its momentum, and WCW’s assets were ultimately purchased by AOL Time Warner in 2001, marking the end of Turner’s wrestling empire.

Beyond his direct ownership of sports franchises, Turner was an accomplished sportsman himself. He was an avid yachtsman and achieved international renown by winning the prestigious America’s Cup race in 1977 as the skipper of the yacht Courageous. This victory showcased his competitive spirit and leadership beyond the boardroom.

His influence on Atlanta’s physical landscape also remains. Turner Field, which served as the home of the Braves from 1997 to 2016, was named in his honor. The stadium was originally built as the main venue for the 1996 Summer Olympics in Atlanta and was rebranded to carry his name after the Games concluded, a testament to his pivotal role in bringing the Olympics to the city and his broader contributions to the community.

In recognition of his groundbreaking leadership in cable news and his broader entrepreneurial achievements, Ted Turner was named Time Magazine’s "Man of the Year" in 1991. His philanthropic efforts, often focused on global environmental and humanitarian causes, were also extensive, including his creation of the United Nations Foundation, to which he pledged $1 billion.

Ted Turner is survived by his five children, 14 grandchildren, and two great-grandchildren. His passing marks the end of an era defined by bold vision, relentless ambition, and an unparalleled ability to reshape industries, leaving an indelible mark on sports, media, and global philanthropy.

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