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Statesville, NC – [Insert Date] – Chase Briscoe, a prominent competitor in the NASCAR Cup Series and a second-generation dirt track racer, has officially entered the touring Sprint Car ownership ranks with his acquisition of a charter in the High Limit Sprint Car Series. The move signifies a significant development for Briscoe, who has long harbored a passion for the discipline that shaped his early racing career. The newly formed entity will operate under the banner of Chase Briscoe Racing, taking over the operations previously managed by Brent Marks Racing.
Briscoe, currently in his second year driving for Joe Gibbs Racing, brings a wealth of experience and a deep-rooted connection to grassroots racing. His upbringing in Indiana, a hotbed for non-wing Sprint Car racing, instilled in him a profound appreciation for the sport’s raw intensity and dedicated fanbase. While his professional career has ascended to the pinnacle of stock car racing, Briscoe has consistently sought opportunities to support and contribute to the Sprint Car community. This ownership venture represents a tangible realization of that commitment.
The transition comes as Brent Marks, the former owner and a highly accomplished driver himself, has faced challenges in balancing his demanding driving schedule with the complexities of team ownership. Marks, a victor of prestigious events such as the 2022 Kings Royal and the Historical Big One at Eldora Speedway, alongside significant wins in the Port Royal Tuscarora 50 and the Williams Grove National Open, has been navigating the intricate landscape of team management following a split with his business partner, Allen Murray, last year. This separation introduced financial and operational hurdles that have made it difficult for the 35-year-old to concurrently pursue his driving ambitions and sustain business growth.
Briscoe’s entry into the High Limit Sprint Car Series was not an impulsive decision but rather a strategic consideration rooted in his perception of the series’ burgeoning potential. He acknowledged that while his heart remains tethered to the non-wing side of Sprint Car racing, the commercial viability and growth trajectory of the sport necessitate participation in winged competition.
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"I mean, I would be lying if I said my heart’s still not in the non-wing side, just growing up in Indiana, but to be involved in Sprint Car racing and for it to be a viable business, you have to be in a winged Sprint Car tour," Briscoe stated in a recent interview. "When you look at what High Limit is doing with their TV deal on FS1, Amazon Prime and the Flo package, and then you throw in the charter, the franchise thing, there is a lot of growth that is still there."
The High Limit Sprint Car Series, spearheaded by a consortium of influential figures in motorsports, has been actively working to elevate the profile and commercial appeal of Sprint Car racing. The series has secured significant media rights deals, including broadcasts on Fox Sports 1 (FS1) and Amazon Prime Video, alongside its digital streaming platform, FloRacing. This multifaceted media presence is a key factor in Briscoe’s strategic outlook, providing a platform for increased viewership and sponsorship opportunities.
Marks initially expressed skepticism upon being informed of Briscoe’s interest, viewing it as a potential jest. However, the sincerity of Briscoe’s intentions quickly became apparent.
"But once we started talking and I just seen how serious he was about this and wanting to do this, I was like, I think this is the time," Marks remarked regarding the sale of his team. "This is the right opportunity for me to take the next step in my career and take that load off my shoulders because I’m a race car driver. This is what I want to do. … but we’ve always had to do it on our own and I worked extremely hard to get to this point. And now I just see it coming around and having Chase take this step is awesome."
Briscoe’s attention was drawn to the High Limit Racing charter when Spire Motorsports acquired it from Jason Meyers Racing. This acquisition by Spire Motorsports, a company known for its strategic investments in various motorsports disciplines, signaled a significant move towards establishing a more structured and potentially franchised future for Sprint Car racing.
"I just feel like (Jeff) Dickerson has always been kind of ahead of the curve on a lot of that kind of stuff," Briscoe commented, referring to a key figure associated with Spire Motorsports. "And so I talked to him kind of right after he’d bought that one and started to make phone calls. And truthfully, Brent was probably the last person I called because I thought he would never sell because it was their own family operation."
The departure of Allen Murray proved to be a pivotal moment for Brent Marks Racing. The loss of a key business partner created a void that Briscoe was poised to fill.
"And yeah, after that announcement that he made, I texted one of my buddies and just said, ‘Hey, can you send me Brent’s number,’ and it obviously worked out," Briscoe explained. "So yeah, I would say for me, like I said, I always have wanted to be an ownership side, especially in the Sprint Car world. And yeah, the High Limit Series and what they’re doing, it’s just a really exciting thing to be a part of from the fan side and now on the ownership side."
Briscoe’s forward-thinking perspective extends to the potential long-term value and growth of the High Limit Racing franchise. He anticipates significant advancements in the coming years, particularly in the wake of evolving media landscapes and broadcasting agreements.
"When you look at 2031 and what the next contract could bring, especially with the FS1 numbers, because I think all of us were probably a little bit surprised at how well it’s done," Briscoe elaborated. "I mean, to have 300,000 viewers nearly on FS1 is a huge deal. So just excited to see what it can grow in the future."
The acquisition by Briscoe not only injects fresh capital and a high-profile name into the High Limit Sprint Car Series but also underscores the growing trend of established professional racers diversifying their involvement in motorsports. His dual role as a competitive NASCAR driver and a Sprint Car team owner positions him as a unique stakeholder in the evolving landscape of dirt track racing. The series, which has seen a surge in interest and investment, is poised for further expansion under this new ownership structure, with Briscoe’s strategic vision and racing acumen expected to play a crucial role in its continued development. The impact of this transition on Brent Marks’ driving career remains to be seen, but his relief from the ownership burden is expected to allow him to focus more intently on his on-track performance.
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