MotoGP promoter Dorna Sports is actively pursuing a plan to reinstate the Chinese Grand Prix on the championship calendar, sources confirm. The move signals a strategic effort to expand the sport’s footprint in the burgeoning Asian market after a hiatus of 17 years.
China previously hosted MotoGP races at the Shanghai International Circuit from 2005 to 2008. These races saw victories by prominent riders such as Valentino Rossi (2005 and 2008), Dani Pedrosa (2006), and Casey Stoner (2007). The Shanghai International Circuit, a 5.451-kilometer (3.387-mile) track, was designed by Hermann Tilke and is renowned for its challenging layout, featuring a mix of high-speed straights and technical corners. The circuit’s iconic Turn 1, a complex, tightening right-hander, is particularly demanding for riders, testing their skill and precision.
Following the conclusion of the 2008 race, MotoGP’s presence in China waned, and the event was removed from the calendar. Several factors contributed to this withdrawal, including logistical challenges, limited local fan engagement, and promotional shortcomings.
A delegation led by Dorna CEO Carmelo Ezpeleta and his son Carlos Ezpeleta, the championship’s sporting director, recently visited Shanghai to advance discussions for MotoGP’s return. The visit, which occurred between the Australian and Malaysian Grands Prix in October, underscores Dorna’s commitment to re-establishing a foothold in China. As part of the trip, the delegation also toured a manufacturing facility of CFMoto, a Chinese brand partnered with KTM.
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Dorna’s current objective is to avoid repeating the issues that led to the premature termination of the original contract. The initial agreement stipulated that China would host races until 2011, but this commitment was cut short due to a combination of factors. One significant issue was the low attendance at races, attributed to a lack of effective promotion and limited local interest in motorcycle racing. Furthermore, the former director of the circuit, Yu Zhifei, was embroiled in a legal scandal, having been sentenced to four years in prison for embezzling approximately €100,000.
To ensure a more sustainable and successful venture, Dorna and local authorities are advocating a collaborative organizational model involving multiple stakeholders in both the management and promotion of the event. This approach aims to leverage the expertise and resources of various entities to enhance the race experience and broaden its appeal to the Chinese audience.
CFMoto is expected to play a crucial role in the revitalized project, building on its growing presence in the MotoGP paddock since its debut in 2022. CFMoto has steadily increased its involvement in MotoGP, both as a partner and a potential supplier. Although the company’s bid to become the sole Moto3 bike supplier from 2028 was unsuccessful, with Yamaha ultimately securing the contract, CFMoto remains a significant player in the motorcycle racing landscape.
In addition to CFMoto, Juss Sports, the promoter responsible for organizing the Formula 1 Grand Prix in Shanghai since 2004, is also anticipated to be involved in the MotoGP project. Juss Sports brings considerable experience in hosting international motorsport events in China, and its involvement is expected to provide a solid foundation for the successful organization and promotion of the MotoGP race.
The potential return of MotoGP to China is viewed as a strategic opportunity to tap into a vast and growing market. China’s motorcycle industry is one of the largest in the world, with millions of motorcycles and scooters sold each year. While much of this market is focused on commuter bikes, there is a growing interest in high-performance motorcycles and motorsport. By establishing a MotoGP race in China, Dorna aims to capitalize on this growing interest and cultivate a new generation of MotoGP fans.
The inclusion of a Chinese Grand Prix on the MotoGP calendar would also benefit Chinese motorcycle manufacturers, providing them with a platform to showcase their products and technologies to a global audience. CFMoto, in particular, stands to gain from increased exposure and brand recognition.
However, several challenges must be addressed to ensure the success of the Chinese Grand Prix. One of the primary challenges is raising awareness and interest in MotoGP among the Chinese population. Historically, motorsport has not enjoyed the same level of popularity in China as it does in other countries, such as Europe and the United States. Effective marketing and promotional campaigns will be essential to attract spectators to the race and build a sustainable fan base.
Another challenge is the logistical complexity of organizing a large-scale international event in China. Transporting equipment and personnel, securing accommodations, and coordinating with local authorities all require careful planning and execution. Dorna will need to work closely with Juss Sports and other local partners to overcome these logistical hurdles.
Moreover, the regulatory environment in China can be complex and challenging for foreign companies. Dorna will need to navigate these regulations carefully to ensure compliance and avoid potential legal issues. This includes obtaining the necessary permits and approvals, as well as adhering to local labor laws and environmental regulations.
Despite these challenges, Dorna remains optimistic about the prospects for MotoGP in China. The company believes that the combination of a strong local partner, a growing motorcycle market, and a well-executed promotional strategy can lead to a successful and sustainable event.
The Shanghai International Circuit, while primarily known for hosting Formula 1 races, is well-equipped to host MotoGP events. The circuit has undergone several upgrades and improvements over the years to meet the stringent safety standards of international motorsport federations. The track layout is challenging and exciting, with a mix of high-speed straights and technical corners that will test the skills of the MotoGP riders.
The Shanghai International Circuit also boasts modern facilities for teams, media, and spectators. The paddock area is spacious and well-organized, providing ample room for teams to set up their garages and hospitality units. The media center is equipped with state-of-the-art technology, allowing journalists to cover the race effectively. The grandstands offer excellent views of the track, ensuring that spectators have a memorable experience.
The return of MotoGP to China would be a significant milestone for the sport. It would not only expand MotoGP’s global reach but also provide a boost to the Chinese motorcycle industry and promote motorsport in the country. Dorna is committed to working with local partners to overcome the challenges and ensure that the Chinese Grand Prix becomes a successful and sustainable event on the MotoGP calendar.
The earliest possible return to China is projected for 2027, providing ample time for Dorna and its partners to address the logistical, promotional, and regulatory challenges. This timeline allows for a comprehensive strategy to be developed and implemented, ensuring that the Chinese Grand Prix is a resounding success.
MotoGP’s efforts to re-enter the Chinese market reflect a broader trend of international sports leagues seeking to expand their presence in Asia. The region’s growing economies and increasing interest in sports make it an attractive market for leagues such as MotoGP, Formula 1, and the NBA. By establishing a presence in China, MotoGP can tap into a vast and potentially lucrative market, further solidifying its position as a leading global motorsport championship.
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