rifan muazinLionel Racing, the official diecast producer for NASCAR, has released its highly anticipated list of the top ten best-selling diecast cars from the 2025 NASCAR Cup Series season. The countdown, which spanned throughout Wednesday, offered a fascinating glimpse into the fan favorites and most impactful moments that resonated with collectors and enthusiasts alike. This annual reveal provides a unique barometer of driver popularity, significant wins, and memorable paint schemes that capture the essence of the racing season.
The trend of nostalgia and iconic moments continuing to drive diecast sales was evident in recent years. In 2024, a retired legend, Dale Earnhardt Jr., proved his enduring appeal when his Budweiser-sponsored Late Model car outsold all other diecasts. This followed a 2023 surge driven by Kevin Harvick’s popular throwback scheme, a recreation of his 2001 No. 29 car, which adorned his modern Busch Light Ford Mustang for the All-Star Race. Even in 2022, a daring moment from the track – Ross Chastain’s "Hail Melon" wall-ride at Martinsville, complete with depicted damage – captured the top spot, showcasing the demand for diecasts immortalizing daring feats. Prior to that, in 2021, Kevin Harvick’s distinctive No. 4 Grave Digger paint scheme commanded significant attention.
Looking further back, Chase Elliott, a perennial fan favorite and multiple-time recipient of the Most Popular Driver award, has consistently dominated diecast sales. His championship-winning No. 9 NAPA Chevrolet from 2020 led the pack, and his cars also claimed the top sales positions in 2019, 2018, and 2016. The year 2017 saw Dale Earnhardt Jr.’s throwback scheme from his final Cup Series start ascend to the number one spot, underscoring the emotional connection fans have with his career. Indeed, various Earnhardt cars have historically dominated the sales charts, frequently appearing at the top in years such as 2015, 2014, 2013, and 2012, highlighting a sustained legacy of popularity.
This year’s list, however, reflects a dynamic blend of emerging talent, established stars, and significant team milestones.
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10. Shane van Gisbergen #88 Trackhouse / Red Bull Chevrolet
The return of Red Bull as a sponsor in the NASCAR Cup Series in 2025 made an immediate impact, with this No. 88 Trackhouse Chevrolet, piloted by Shane van Gisbergen, securing the tenth spot. Red Bull’s sponsorship of SVG spanned six races, culminating in a memorable victory at Sonoma Raceway, marking Red Bull’s first win in over 13 years. Van Gisbergen led an impressive 97 of 110 laps in his dominant Sonoma performance. He also showcased the striking Red Bull livery during his first Cup Series top-ten finish on an oval at Kansas Speedway, demonstrating his adaptability and growing presence in American stock car racing.
9. Josh Berry #21 Wood Brothers / Motorcraft Chevrolet (Vegas Raced Version)
Josh Berry’s maiden NASCAR Cup Series victory at Las Vegas Motor Speedway early in the 2025 season propelled his Wood Brothers No. 21 Motorcraft Chevrolet into the ninth position. This win was particularly significant for the historic Wood Brothers team, marking their 101st Cup Series triumph. Berry secured the victory by overtaking Daniel Suarez on a late-race restart, leading the final 15 laps. The raced version of this diecast commemorates this milestone, featuring authentic confetti from Victory Lane, a testament to the excitement surrounding his breakthrough win.
8. Connor Zilisch #87 Trackhouse / Red Bull Chevrolet
Another Red Bull-backed entry from Trackhouse Racing, the No. 87 Chevrolet driven by teenage phenom Connor Zilisch, captured the eighth spot. Zilisch made his Cup Series debut at COTA in this striking livery. Although his debut race ended in a 37th-place finish due to a collision, he ran the same paint scheme across all three of his Cup starts. His performances included a 23rd-place finish in the Coca-Cola 600 and a career-best 11th at Atlanta Motor Speedway, signaling a promising future for the young driver.
7. Kyle Larson #5 Hendrick / Hendrickcars.com Chevrolet (Phoenix Raced Version)
While Kyle Larson did not win the 2025 season finale at Phoenix Raceway, his third-place finish was sufficient to clinch his second NASCAR Cup Series championship over Denny Hamlin. This "raced version" diecast is an exact replica of the car he piloted to this significant championship victory in November, making it a highly sought-after collectible for fans of the dominant driver.
6. Kyle Larson #5 Hendrick / Hendrickcars.com Championship Chevrolet
This special edition diecast celebrates Larson’s championship season. While visually similar to his regular No. 5 Chevrolet, it features distinguishing elements such as a yellow windshield banner and yellow rear spoiler, signifying his playoff contention. The most significant differentiator is the replacement of the traditional "5" on the roof with an icon boldly proclaiming "NASCAR Cup Series Champion," marking his second title.
5. William Byron #24 Hendrick / Axalta Daytona 500 Win Chevrolet (Raced Version)
William Byron etched his name in the history books by becoming the fifth driver to win back-to-back Daytona 500s in 2025. His victory in the season opener was a dramatic affair, as he capitalized on a multi-car crash on the backstretch just before the white flag, managing to weave through the chaos to claim the checkered flag. This raced version diecast captures the essence of this thrilling crown jewel event, complete with battle scars from the intense competition and confetti adorning the car’s roof.
4. Chase Elliott #9 Hendrick / NAPA Children’s Healthcare of Atlanta Win Chevrolet (Raced Version)
The sport’s Most Popular Driver, Chase Elliott, also features prominently with his No. 9 Hendrick Motorsports Chevrolet. This raced version diecast commemorates his victory at his home track, where he skillfully navigated a race-halting pileup that sidelined numerous competitors. He then engaged in a fierce duel with Brad Keselowski to secure the win. The special paint scheme for this race was uniquely designed by 11-year-old Rhealynn Mills, adding a touch of grassroots connection to the popular driver’s success.
3. Justin Allgaier #40 JR Motorsports / Traveller Whiskey Chevrolet (Raced Version)
The debut of Dale Earnhardt Jr. and Kelley Earnhardt Miller’s JR Motorsports (JRM) in the NASCAR Cup Series generated significant excitement. The team brought their championship-winning pedigree from the Xfinity Series, led by 2024 Xfinity Series champion Justin Allgaier. His emotional run to qualify for the Daytona 500 was a highlight, and despite sustaining left-front damage during the race, he persevered to secure a top-ten finish. This raced version diecast authentically replicates the car’s battle scars, including the distinctive bearbond tape applied to the fender, reflecting the grueling nature of the Daytona 500.
2. Dale Earnhardt Jr. Budweiser Speedway Classic Chevrolet Late Model
Even in retirement from full-time Cup Series competition, Dale Earnhardt Jr. continues to be a dominant force in diecast sales. This year, his Budweiser-sponsored Late Model car, a recreation of the 2001 MLB All-Star Game paint scheme he ran at Daytona, secured the runner-up position. This scheme held particular significance as it was unveiled at Daytona during the first Cup event after his father’s tragic passing earlier that year. The car was utilized in a CARS Tour event at Anderson Motor Speedway, where Earnhardt Jr. finished tenth, further cementing the emotional resonance of this iconic livery.
1. Justin Allgaier #40 JR Motorsports / Traveller Whiskey Chevrolet
Topping the charts for 2025 is the No. 40 JR Motorsports Chevrolet driven by Justin Allgaier, specifically the base model without race damage. This signifies a remarkable achievement for JR Motorsports, not only in its Cup Series debut but also in its ability to capture the top spot in diecast sales. The team’s successful entry into the pinnacle of stock car racing, coupled with Allgaier’s impressive performance and the sentimental connection to Dale Earnhardt Jr.’s involvement, has resonated deeply with fans. The fact that two versions of this JRM car occupied the top three positions underscores the immense fan support for the team’s inaugural Cup season and the enduring legacy of the Earnhardt name in NASCAR collectibles.
The strong performance of both Dale Earnhardt Jr. affiliated entries and championship-contending drivers like Kyle Larson and William Byron highlights the diverse factors that drive diecast sales: historical significance, current on-track success, and emotional connections to the sport’s most beloved figures and moments. As the NASCAR landscape continues to evolve, the popularity of these miniature replicas remains a steadfast indicator of the sport’s passionate fanbase.
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