NASCAR’s Diecast Dominance: Trackhouse and JR Motorsports Lead the Charge in 2025 Sales

Lionel Racing has unveiled its highly anticipated list of the top ten best-selling NASCAR diecast cars for the 2025 season, offering a compelling snapshot of fan engagement and driver popularity. The countdown, released throughout Wednesday, highlights a dynamic mix of established stars, rising talents, and significant moments that resonated deeply with the sport’s dedicated fanbase.

The trend of fan favorites and iconic schemes continuing to drive diecast sales was evident once again. In 2024, Dale Earnhardt Jr., despite his retirement from full-time Cup Series competition, demonstrated his enduring appeal by having his Budweiser-backed Late Model car outsell all other diecasts. This followed a strong showing in 2023, where Kevin Harvick’s retro No. 29 Busch Light Ford Mustang, a recreation of his 2001 scheme, captured the top spot. The previous year, 2022, saw a more unconventional winner in Ross Chastain’s "Hail Melon" car from Martinsville, complete with its signature right-side damage, while 2021 was dominated by Kevin Harvick’s eye-catching No. 4 Grave Digger paint scheme.

Looking further back, Chase Elliott, consistently recognized as the NASCAR Cup Series’ Most Popular Driver, has a storied history of topping diecast sales. His championship-winning No. 9 NAPA Chevrolet led the pack in 2020, and his cars also dominated the charts in 2019, 2018, and 2016. The 2017 list was topped by a nostalgic throwback scheme driven by Dale Earnhardt Jr. in his final Cup Series start, further emphasizing the lasting impact of legendary figures and significant career milestones. The dominance of Earnhardt-affiliated cars extended to earlier years as well, with various Earnhardt models frequently leading sales in 2015, 2014, 2013, and 2012.

This year’s list, however, introduces some exciting new narratives and reaffirms the continued draw of established figures.

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10. Shane van Gisbergen #88 Trackhouse / Red Bull Chevrolet

The return of Red Bull as a sponsor to the NASCAR Cup Series in 2025 proved to be a significant draw, with the distinctive Red Bull livery appearing on a top-selling diecast. Shane van Gisbergen, the formidable Australian Supercars champion, secured a memorable victory at Sonoma Raceway, marking Red Bull’s first win in over 13 years. Van Gisbergen, who ran under Red Bull sponsorship for six races during the season, led an impressive 97 of 110 laps in his Sonoma triumph. He also showcased the vibrant Red Bull colors during his first Cup Series top-ten finish on an oval at Kansas Speedway, contributing to the broad appeal of this diecast.

9. Josh Berry #21 Wood Brothers / Motorcraft Chevrolet (Vegas Raced Version)

Josh Berry’s maiden NASCAR Cup Series victory at Las Vegas Motor Speedway early in the 2025 season propelled his No. 21 Wood Brothers/Motorcraft Chevrolet into the top ten. This win was particularly significant for the historic Wood Brothers team, marking their 101st Cup Series triumph. Berry’s victory, achieved by holding off Daniel Suarez on a late-race restart and leading the final 15 laps, resonated with fans, leading to strong demand for the raced version diecast, complete with confetti from the Victory Lane celebration.

8. Connor Zilisch #87 Trackhouse / Red Bull Chevrolet

Another Trackhouse Racing entry featuring Red Bull sponsorship made a notable impact on the sales charts. Teenaged phenom Connor Zilisch made his Cup Series debut at COTA in the No. 87 Red Bull Chevrolet. While his debut ended in a 37th-place finish after an incident with Daniel Suarez, Zilisch continued to showcase the Red Bull scheme across his three Cup starts. He achieved a career-best finish of 11th at Atlanta and a 23rd-place result in the Coca-Cola 600, demonstrating his potential and contributing to the popularity of his diecast.

7. Kyle Larson #5 Hendrick / Hendrickcars.com Chevrolet (Phoenix Raced Version)

While Kyle Larson ultimately secured the 2025 NASCAR Cup Series championship, his No. 5 Hendrickcars.com Chevrolet from the season finale at Phoenix Raceway also proved to be a strong seller. Larson’s third-place finish in the championship race was enough to clinch his second Cup Series title over Denny Hamlin. This raced version diecast captures an exact replica of the car that carried him to this significant achievement, making it a must-have for collectors.

6. Kyle Larson #5 Hendrick / Hendrickcars.com Championship Chevrolet

Complementing the raced version, the standard championship edition of Kyle Larson’s No. 5 Chevrolet also found a large audience. This special release features subtle but impactful distinctions, including a yellow windshield banner and yellow rear spoiler indicative of the playoffs. The most significant identifier is the replacement of the traditional "5" on the roof with an icon signifying "NASCAR Cup Series Champion," a clear nod to his season-long dominance and ultimate triumph.

5. William Byron #24 Hendrick / Axalta Daytona 500 Win Chevrolet (Raced Version)

William Byron etched his name in the history books by becoming the fifth driver to win back-to-back Daytona 500s in 2025. His victory in the season opener was a dramatic affair, with Byron capitalizing on a late-race incident that collected the leading contenders. This raced version diecast commemorates the thrilling crown jewel event, featuring battle scars from the intense competition and confetti from Victory Lane adorning the car’s roof.

4. Chase Elliott #9 Hendrick / NAPA Children’s Healthcare of Atlanta Win Chevrolet (Raced Version)

The sport’s perennial Most Popular Driver, Chase Elliott, secured another highly sought-after diecast with his raced win version from Hendrick Motorsports. Elliott navigated a chaotic race at his home track, escaping a significant pileup that sidelined many competitors. He then engaged in a close duel with Brad Keselowski to clinch the victory. The special paint scheme for this race, designed by 11-year-old Rhealynn Mills, added an extra layer of appeal to this popular diecast.

3. Justin Allgaier #40 JR Motorsports / Traveller Whiskey Chevrolet (Raced Version)

The highly anticipated debut of JR Motorsports in the NASCAR Cup Series generated considerable excitement, and their entry was a significant sales driver. Justin Allgaier, the reigning NASCAR Xfinity Series champion, qualified for the Daytona 500 in an emotional moment for the team co-owned by Dale Earnhardt Jr. and Kelley Earnhardt Miller. Despite sustaining damage during the race, Allgaier battled back to secure a top-ten finish. The raced version diecast captures the essence of this debut, complete with authentic battle scars and even a recreation of the fender tape used for repairs, highlighting the team’s grit.

2. Dale Earnhardt Jr. Budweiser Speedway Classic Chevrolet Late Model

Dale Earnhardt Jr.’s enduring legacy continues to captivate fans, as evidenced by the strong sales of his Budweiser Speedway Classic Chevrolet Late Model. This diecast recreates the iconic 2001 MLB All-Star Game paint scheme that Earnhardt Jr. ran at Daytona in the first Cup event following his father’s tragic passing. The scheme was adapted for a Late Model Stock car to promote the Speedway Classic MLB game at Bristol Motor Speedway, and Earnhardt Jr. himself competed with it in a CARS Tour event, finishing tenth. This nostalgic piece resonated deeply with a generation of fans.

1. Justin Allgaier #40 JR Motorsports / Traveller Whiskey Chevrolet

Topping the charts for 2025 is the base model of Justin Allgaier’s No. 40 JR Motorsports Chevrolet, signifying the immense fan support for the team’s Cup Series debut. This version, without the race-specific damage, speaks to the broader appeal of the JR Motorsports brand and its entry into the premier NASCAR series. The fact that both the raced version and the base model of this car secured spots in the top three underscores the significant impact of JR Motorsports’ foray into the Cup Series and the enduring popularity of its associated drivers and sponsors. The sweep of the top three positions by cars affiliated with Dale Earnhardt Jr. – through his ownership of JR Motorsports and his own iconic status – is a testament to the powerful and lasting connection he maintains with the NASCAR fanbase.

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