The eagerly anticipated 2026 Formula 1 season is rapidly approaching, marked by a series of car launch events scheduled to commence as early as January 15. While McLaren is yet to officially confirm its reveal dates, the majority of the grid has already announced when enthusiasts and analysts can expect to see their 2026 designs, offering a preliminary glimpse into the new era of Formula 1.
The upcoming 2026 season represents a pivotal moment for the championship, ushering in a comprehensive suite of new technical and sporting regulations. These changes include revised power unit architecture, a new chassis concept, and significant aerodynamic adjustments aimed at promoting closer racing and enhancing sustainability. Beyond the regulatory shifts, the grid is set to welcome a brand-new entrant in Cadillac, collaborating with Andretti Global, while Audi will formally assume control of the Sauber team, marking a significant expansion of manufacturer involvement in the sport.
The launch calendar is staggered across several weeks, providing a chronological progression of reveals that will culminate in early February.
January 15: Red Bull Racing and Racing Bulls Initiate Launch Season in Detroit
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The 2026 car launch calendar will open with a joint event hosted by Red Bull Racing and its sister team, Racing Bulls (formerly AlphaTauri/Toro Rosso), on January 15. The event is slated to take place in Detroit, Michigan, a symbolic location chosen to highlight a significant new partnership. This reveal will coincide with a major announcement regarding the collaboration between Red Bull Powertrains and Ford, marking the official inception of this strategic alliance.
The partnership with Ford represents a substantial commitment from the American automotive giant, signaling its return to Formula 1 as a power unit partner. For Red Bull Racing, the reigning constructors’ champions and winners of three consecutive drivers’ titles with Max Verstappen (2021-2023), this new engine venture is critical for sustaining their competitive edge in the long term. Racing Bulls, which has undergone several rebrands in its history, aims to leverage this enhanced technical synergy with Red Bull Racing and Ford to solidify its mid-field position and challenge for higher honours.
A representative from the Red Bull Ford Powertrains project stated, "The launch of the Red Bull Ford Powertrains era represents not only a bold step into the future but a powerful expression of what’s possible when world-class engineering, innovation, and passion come together. To see the energy, precision, and scale behind this project is inspiring. It’s the culmination of several years of collaboration between two great names in motorsport. We’re incredibly excited to begin this new chapter, driven by the same determination and excellence that defines both Ford and Red Bull."
January 20: Audi’s Grand Entrance in Berlin, Honda’s Power Unit Unveiling in Tokyo
Five days later, on January 20, the focus will shift to two distinct but equally significant events.
Audi’s Global Launch in Berlin: The German automotive giant Audi is set to host a "global launch" event in Berlin. This event will serve as the official unveiling of their 2026 livery and mark their formal entry into Formula 1 as a works team, following their acquisition of Sauber. Sauber, currently operating as Stake F1 Team Kick Sauber, has a rich history in Formula 1 dating back to 1993, but this takeover by Audi signifies a new chapter with substantial factory backing and ambitions. Audi’s entry is expected to bring a significant injection of resources and engineering prowess, aiming to establish the brand as a front-runner in the sport within a few seasons.
Honda’s Power Unit Launch in Tokyo: Simultaneously, in Tokyo, Honda will hold its own power unit launch event. This reveal is separate from any team-specific car launch and underscores Honda’s continued, albeit reconfigured, commitment to Formula 1. After a highly successful period partnering with Red Bull Racing that culminated in multiple championships, Honda will transition to an exclusive power unit supply deal with Aston Martin from the 2026 season. This strategic move highlights the manufacturer’s dedication to the sport’s new technical regulations and its belief in Aston Martin’s long-term project.
January 22: Mercedes-AMG Petronas F1 Team’s W17 Livery Debut
Mercedes-AMG Petronas Formula One Team is scheduled to unveil the livery of its 2026 challenger, the W17, on January 22. This initial reveal will take place digitally, primarily through the team’s social media channels. The digital presentation precedes private testing sessions planned for the following week, where the car’s initial performance characteristics will be assessed. Mercedes, an eight-time constructors’ champion (2014-2021), will be aiming to reclaim its position at the pinnacle of the sport after a period of intense competition with Red Bull Racing.
January 23: Alpine, Ferrari, and Haas Showcase Their 2026 Visions
A busy day is anticipated on January 23, with three teams — Alpine, Ferrari, and Haas — slated to reveal their 2026 liveries.
Alpine in Barcelona: The French team Alpine will present its 2026 F1 livery during an event in Barcelona. The 2026 season is particularly significant for Alpine, as it not only ushers in the new regulatory framework but also marks the beginning of their power unit partnership with Mercedes. This shift from their own Renault power units to customer Mercedes engines is a strategic move, reflecting the team’s efforts to optimize performance and streamline development. Alpine, which entered F1 under its current moniker in 2021, has shown flashes of potential but seeks greater consistency in its pursuit of championship contention.
Ferrari’s Aggressive Timeline: Scuderia Ferrari, Formula 1’s most decorated team, will unveil its 2026 livery on January 23. While the specific location for the event remains unconfirmed, Ferrari traditionally hosts live events at its historic headquarters in Maranello, Italy, or at its test track, Fiorano. Ferrari Team Principal Fred Vasseur emphasized the aggressive development timeline, stating, "We will finish the assembly of the car the day before the launch, the launch will be January 23, which means we will finish the car on the 22nd, and this is to be aggressive. But everybody will do the same, now we have a convergence in the approach of the season, and everybody will do the same." This statement underscores the intense development race among teams under the new regulations. Ferrari, with its storied legacy and fervent global fanbase, is perennially a championship contender, and the 2026 regulations offer a fresh opportunity to challenge for titles.
Haas’s Online Reveal: The American-owned Haas F1 Team will also reveal its 2026 F1 livery on January 23. In contrast to live events, Haas will opt for an online reveal, consistent with its more streamlined operational approach. As one of the smaller, independent teams on the grid, Haas focuses on efficiency and maximizing its resources, often leveraging digital platforms for its public engagements. Under the leadership of Team Principal Ayao Komatsu, the team aims to build on recent improvements and secure a more consistent points-scoring position in the evolving landscape of Formula 1.
February 2: Mercedes’ Comprehensive Launch Event
Following its initial livery reveal on January 22, Mercedes will host a more comprehensive launch event on February 2. This event will be streamed online, allowing global fans to witness the formal presentation. Key figures from the team, including CEO and Team Principal Toto Wolff, along with drivers George Russell and the highly anticipated new recruit Andrea Kimi Antonelli, are expected to be present. Antonelli’s presence at the launch event signals his significant role within the team’s future plans, following a rapid ascent through the junior categories. The event will likely delve deeper into the W17’s technical philosophy and the team’s strategic objectives for the 2026 season.
February 3: Williams Racing’s FW48 Unveiling
Williams Racing has confirmed February 3 as the date for the unveiling of its FW48 challenger. Details regarding the format of the reveal—whether a social media release or a live event—are yet to be announced. The event is expected to feature Team Principal James Vowles alongside drivers Alex Albon and, notably, Carlos Sainz. Sainz’s potential move to Williams for 2026, as indicated by the team’s announcement, represents a significant acquisition for the Grove-based outfit, signaling strong ambitions under Vowles’ leadership. The 2026 season will also see Williams debut a fan-voted livery, engaging its passionate supporter base directly in the team’s aesthetic. Williams, a team with a glorious history including nine constructors’ championships, has been undergoing a rebuilding phase in recent years, demonstrating signs of progress and an upward trajectory.
February 8: Cadillac’s Super Bowl Debut
A landmark event for the 2026 season will occur on February 8, with Cadillac making its highly anticipated entry onto the Formula 1 grid as the 11th team. The American team has chosen a high-profile platform for its livery reveal: a dedicated TV advert during the Super Bowl at Levi’s Stadium in California. This unprecedented move underscores Cadillac’s (General Motors) ambition and marketing strategy for its Formula 1 venture. The entry of Cadillac, in collaboration with Andretti Global, has been a protracted process, ultimately gaining approval from the FIA and a subsequent agreement with Formula One Management. Their presence marks a significant expansion of American involvement in the sport, bringing a renowned automotive brand and a powerful racing name to the grid.
February 9: Aston Martin Concludes the Launch Calendar
The current car launch schedule will conclude on February 9 with Aston Martin’s unveiling of the AMR26. While the location remains unconfirmed, Aston Martin typically hosts its launch events at its state-of-the-art Silverstone headquarters. The event is expected to feature drivers Fernando Alonso and Lance Stroll, alongside key team personnel. A particularly notable aspect of the AMR26 is the report that it will be the first car designed by Adrian Newey for the Lawrence Stroll-owned outfit. Newey, widely regarded as one of Formula 1’s most successful car designers, is set to depart Red Bull Racing in early 2025, and his arrival at Aston Martin would be a monumental development, signaling the team’s serious intent to challenge for the world championship. Aston Martin has invested heavily in its F1 program, including a new factory and wind tunnel, and has demonstrated significant performance improvements in recent seasons, particularly with Fernando Alonso’s consistent podium finishes.
As the 2026 season approaches, the staggered launch events will progressively reveal the aesthetic and initial technical directions of each team. With sweeping regulatory changes, the entry of new manufacturers and teams, and significant driver and technical personnel movements, the anticipation for the new era of Formula 1 is building towards an electrifying start.
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- Jonas Leo is a passionate motorsport journalist and lifelong Formula 1 enthusiast. With a sharp eye for race strategy and driver performance, he brings readers closer to the world of Grand Prix racing through in-depth analysis, breaking news, and exclusive paddock insights. Jonas has covered everything from preseason testing to dramatic title deciders, capturing the emotion and precision that define modern F1. When he’s not tracking lap times or pit stop tactics, he enjoys exploring classic racing archives and writing about the evolution of F1 technology.
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