Cadillac F1 and Tommy Hilfiger Unveil Inaugural 2026 Team Kit and Fanwear Collection, Signifying New Era for American Entry in Formula 1.

The highly anticipated collaboration between Tommy Hilfiger and the Cadillac Formula 1 Team has officially materialized with the launch of their inaugural fanwear collection, setting the stage for the American outfit’s much-anticipated debut season in the championship in 2026. This partnership not only marks a significant step in Cadillac’s journey towards the pinnacle of motorsport but also underscores Tommy Hilfiger’s enduring legacy within Formula 1, blending high fashion with the adrenaline-fueled world of racing.

The newly released collection offers enthusiasts a first glimpse into the visual identity of the Cadillac F1 Team, featuring replica versions of the team kit. Key items include driver caps, an array of T-shirts, and polo shirts, all meticulously designed to reflect the brand colours synonymous with both the F1 team and Tommy Hilfiger: a striking palette of red, white, and black, accentuated with sophisticated metallic and chrome detailing. These elements are carefully chosen to convey a sense of modernity, performance, and distinctly American heritage, fusing Cadillac’s luxury automotive prowess with Tommy Hilfiger’s classic prep aesthetic.

Among the standout pieces in the collection are a unisex black replica crew hoodie, priced at $159.99, and a premium black full-snap varsity bomber jacket, available for $259.99. These items aim to offer both comfort and style, appealing to a broad spectrum of fans from dedicated motorsport followers to those appreciating the intersection of sport and fashion. The collection also includes a range of T-shirts, with prices varying from $39.99 to $79.99, and caps, priced between $39.99 and $54.99, making the team’s nascent brand identity accessible to a wider audience. The pricing strategy positions the merchandise competitively within the high-end sports fanwear market, reflective of the premium brands involved.

Lea Rytz Goldman, Global Brand President at Tommy Hilfiger, articulated the strategic vision behind the collaboration, stating, "This collection celebrates the TOMMY HILFIGER brand’s legacy in Formula 1 and the sport it has become today. For decades, Tommy has brought fashion into sport and entertainment, and Formula 1 is now a major cultural force where we show up in a unique way. Partnering with the Cadillac Formula 1 Team allows us to create prep classics that are confident, collectible and made for fans." Goldman’s comments highlight the evolving landscape of Formula 1, which has transcended its traditional sporting boundaries to become a significant cultural and lifestyle phenomenon, offering fertile ground for fashion brands to engage with a global, increasingly diverse audience. Tommy Hilfiger’s historical association with F1, dating back to sponsorships with teams like Lotus in the 1990s and more recently with Mercedes-AMG Petronas, provides a solid foundation for this new venture, lending authenticity and experience to the partnership.

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Adding to this sentiment, Cassidy Towriss, Chief Brand Advisor at the Cadillac F1 Team, emphasized the synergy between the two American powerhouses. "This collaboration brings together two iconic American brands with a shared belief in design, performance and cultural relevance," Towriss commented. "Working closely with the Tommy Hilfiger team, we’ve created fanwear that feels authentic, elevated, and true to the identity we’re building. The 2026 collection is just a glimpse of what’s to come, and we’re excited to continue delivering for fans as the Cadillac Formula 1 Team takes shape on and off the track." Towriss’s statement underscores the meticulous effort invested in crafting a brand identity that resonates with both Cadillac’s heritage of luxury and performance, and the dynamic, forward-looking spirit of Formula 1. The promise of additional fanwear lines to be released throughout the 2026 season suggests a sustained strategy to maintain fan engagement and evolve the team’s brand presence.

Cadillac’s entry into Formula 1 represents a significant milestone, not only for the American automotive giant but also for the sport itself. General Motors, under its Cadillac brand, has pursued an F1 entry with its technical partner Andretti Global, navigating a complex process involving bids, approvals from the FIA, and initial resistance from existing F1 teams and commercial rights holders. The eventual confirmation of their entry for the 2026 season, coinciding with new power unit regulations that favour sustainable technology and potentially lower barriers to entry for new manufacturers, signals a renewed commitment to expanding F1’s global footprint, particularly in the lucrative American market. Cadillac brings a rich motorsport pedigree, albeit primarily in endurance racing with successes in IMSA and WEC, and its venture into Formula 1 symbolizes an ambitious leap to the pinnacle of open-wheel racing. The brand’s participation aligns with F1’s growing popularity in the United States, fueled by events like the Miami and Las Vegas Grands Prix and the success of documentary series like "Drive to Survive."

The announcement of the fanwear collection is strategically timed as part of Cadillac’s broader public rollout and brand-building efforts ahead of its 2026 debut. Following the initial reveal of the merchandise, Cadillac provided further insights into its 2026 F1 livery through a television advertisement broadcast during the Super Bowl on Sunday, February 8. This high-profile placement during one of America’s most-watched sporting events maximized exposure and solidified Cadillac’s intentions to capture the imagination of a vast audience. Subsequently, the team engaged in crucial pre-season testing activities in Bahrain from February 11-13, a critical phase for evaluating early concepts and gathering data as they embark on the arduous journey of developing a competitive Formula 1 car from the ground up. While these early testing sessions would have been focused on developmental components rather than a fully-fledged 2026 challenger, they represent vital initial steps in the team’s technical preparation and public presentation.

The collaboration with Tommy Hilfiger is more than just a merchandise deal; it is a fundamental pillar in establishing the Cadillac F1 Team’s identity and connecting with its nascent fanbase. For a new team entering a highly competitive and established sport, early brand recognition and fan loyalty are paramount. The fanwear collection serves as a tangible representation of the team’s aspirations, allowing supporters to physically align themselves with the American dream in Formula 1. The blend of iconic American fashion and automotive heritage is designed to create a distinct and memorable presence, differentiating Cadillac F1 in a grid of storied European teams. As the 2026 season approaches, further announcements regarding the team’s structure, driver lineup, and ongoing technical development are anticipated, with each step meticulously planned to build momentum and anticipation. The initial fanwear collection is merely the first thread in a larger tapestry, promising a comprehensive and immersive brand experience for fans as Cadillac prepares to make its mark on the world stage of Formula 1.

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Jonas Leo: Jonas Leo is a passionate motorsport journalist and lifelong Formula 1 enthusiast. With a sharp eye for race strategy and driver performance, he brings readers closer to the world of Grand Prix racing through in-depth analysis, breaking news, and exclusive paddock insights. Jonas has covered everything from preseason testing to dramatic title deciders, capturing the emotion and precision that define modern F1. When he’s not tracking lap times or pit stop tactics, he enjoys exploring classic racing archives and writing about the evolution of F1 technology.

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