Racing Bulls to Showcase Dazzling Holographic Livery at Las Vegas Grand Prix

The Visa Cash App RB Formula 1 team, commonly known as Racing Bulls, has unveiled a unique ‘holographic’ livery set to debut during this weekend’s Las Vegas Grand Prix. This distinctive design, developed in collaboration with title partner Cash App, marks the team’s final one-off livery for the current season’s promotional calendar, offering a striking visual spectacle on the iconic Las Vegas Strip.

The special holographic treatment will transform the VCARB 02, the team’s conceptual car for the 2025 season, with iridescent colours adorning the typically white nose, sidepod, and engine cover sections. While the current 2024 season sees Daniel Ricciardo and Yuki Tsunoda piloting the VCARB 01, the unveiling of the VCARB 02 with this vibrant livery, symbolically associated with junior drivers Isack Hadjar and Liam Lawson for promotional purposes, provides an early glimpse into the team’s future aesthetic direction. Hadjar, a promising talent in the Red Bull junior program, and Lawson, who impressed as a stand-in driver in previous seasons, represent the future pipeline for the Red Bull family of teams.

This vibrant design draws direct inspiration from the Holo Card, the latest Visa Card offering from Cash App, aiming to encapsulate the "bold, high-energy spirit and vibrant nightlife aesthetic" synonymous with Las Vegas. The holographic theme extends beyond the car itself, permeating the team’s garage setup, as well as the race suits, boots, and gloves of the drivers, creating a cohesive visual identity for the high-profile event. For fans eager to experience the design up close, a show car featuring the livery will be prominently displayed at the Park MGM hotel from Wednesday, offering a unique interactive opportunity ahead of the race weekend.

Peter Bayer, CEO of Racing Bulls, articulated the strategic importance of these bespoke liveries in enhancing team identity and fan engagement. "This season has really showcased how important special liveries are to our team and to our fans," Bayer stated. "Each design has become a statement of creativity and expression; from the bold Magenta look in Miami, to our collaborations with Slawn and Shaboozey in Silverstone and Austin."

Related News :

Bayer further emphasized the team’s innovative approach to integrating sponsor partnerships. "We’ve been ferociously creative in the way we bring our partners’ worlds into our own, and we’re grateful for how they’ve embraced that spirit, turning each livery into a full celebration across multiple touch points for everyone to feel connected. Finishing the year with this striking Las Vegas design feels like the perfect way to cap off an incredible season of that innovation and collaboration."

The Racing Bulls team, formerly known as AlphaTauri and before that Toro Rosso, underwent a significant rebrand to Visa Cash App RB ahead of the 2024 season. This change signalled a stronger commercial focus and a closer alignment with its primary partners, while maintaining its crucial role as a proving ground for Red Bull’s rising talents. In the current Constructors’ Championship standings, Racing Bulls has demonstrated flashes of potential, consistently battling in the midfield. With Daniel Ricciardo and Yuki Tsunoda at the wheel of the VCARB 01, the team has accumulated a respectable number of points throughout the season, vying for positions against competitors like Haas and Williams. Their performance has often been characterized by strong qualifying sessions followed by challenging race pace, making these high-impact promotional activations all the more vital for brand visibility.

The team’s 2024 season has indeed been marked by a series of visually striking one-off liveries. The Miami Grand Prix saw the VCARB 01 adorned in a vibrant magenta, reflecting the energetic and colourful atmosphere of South Florida. For the British Grand Prix at Silverstone, the team collaborated with Nigerian-British artist Slawn, resulting in a bold and artistic design that garnered significant attention. Later, at the United States Grand Prix in Austin, another musical collaboration with artist Shaboozey inspired a distinct livery, further cementing the team’s commitment to cultural engagement and creative expression. These initiatives highlight a broader trend within Formula 1, particularly at American races, where teams are leveraging the spectacle of the sport to create unique fan experiences and amplify sponsor messaging.

The Las Vegas Grand Prix, known for its unparalleled blend of high-speed racing and entertainment, serves as an ideal backdrop for such an elaborate livery reveal. The circuit, which winds through the heart of the iconic Las Vegas Strip, is designed to be a grand spectacle, attracting a diverse global audience and offering immense marketing potential for Formula 1 teams and their partners.

Racing Bulls is not alone in embracing the unique allure of the Las Vegas Grand Prix with a special livery. Several other teams have also chosen to unveil bespoke designs for the event, transforming their cars into moving canvases that reflect the city’s vibrant energy and their partners’ branding.

The Williams Racing team previously showcased its one-off livery for the Vegas weekend. Their FW47 car has been predominantly re-coloured in black with distinctive rainbow accents complementing blue sidepods. This design was commissioned at the behest of their title partner Atlassian and its AI-powered tool, Rovo. James Vowles, Team Principal of Williams, underlined the significance of their design, stating, "This striking livery is the latest celebration of our work with partners Atlassian, who are helping to accelerate our tech transformation and bring Williams right back to the cutting edge. There could not be a more iconic place to unveil this than in Las Vegas, one of the most tech-forward cities in the world." Williams, a storied team in F1, has been on a rebuilding phase, and such technological partnerships are crucial to their long-term strategy.

Alpine, another prominent team on the grid, also confirmed a return to a vibrant pink livery that will be featured across the remaining three races of the 2025 season (again, interpreted as the remaining races of the current promotional cycle). The updated A525 livery incorporates additional pink elements on the sidepods, a clear homage to their long-standing title sponsor, BWT. Alpine has been a consistent presence in the midfield, often battling with teams like Racing Bulls and Williams, and their distinct pink livery has become a recognizable feature on the grid, enhancing brand recall for BWT.

Adding to the roster of unique designs, Sauber, operating as the Stake F1 Team, will also roll out a special livery for Las Vegas. This design holds particular significance as it marks their final races under the Stake F1 Team banner before their highly anticipated transition to becoming Audi’s works team from 2026. The updated look for their C45 car retains the contrasting black and green colours that have defined its current appearance but introduces a chequered flag motif. This motif symbolically highlights the closing chapter for the team in its current green identity, ushering in a new era with the German automotive giant. Sauber’s transformation into Audi represents one of the most significant changes on the F1 grid in the coming years, making this farewell livery a poignant moment for the team and its fans.

These widespread livery changes underscore the growing commercial and promotional importance of the Las Vegas Grand Prix. For teams and their sponsors, the event represents a unique opportunity to capture global attention, showcase innovative designs, and reinforce brand identities in one of the world’s most dynamic cities. The combination of high-speed racing and extravagant visuals is set to make the Las Vegas Grand Prix not just a sporting event, but a grand festival of speed and style.

💬 Tinggalkan Komentar dengan Facebook

Author Profile

Jonas Leo: Jonas Leo is a passionate motorsport journalist and lifelong Formula 1 enthusiast. With a sharp eye for race strategy and driver performance, he brings readers closer to the world of Grand Prix racing through in-depth analysis, breaking news, and exclusive paddock insights. Jonas has covered everything from preseason testing to dramatic title deciders, capturing the emotion and precision that define modern F1. When he’s not tracking lap times or pit stop tactics, he enjoys exploring classic racing archives and writing about the evolution of F1 technology.